Tuesday, 18 April 2017

Promotional items development

For the development of my other promotional items, I chose items that presented my artwork in a clean, simple way, but could also be distributed efficiently to potential clients. After conducting research into sites that offered custom promotional products, I decided on a different site for the items that were not business cards.

The promotional items I chose were small round stickers and postcard prints. Instantprint was the best site for these smaller items, as it could offer a good balance between quality printing and efficient delivery time.


The stickers present my Rorschach illustration from my portfolio of work, which I believe works well for a promotional item of this size. The bold and sharp detail of the image encourages a stand-out design that does not sacrifice any of the resolution to fit this scale. This is an appropriate image to represent my work as it is easy to see that the illustration matches the style of my other promotional items and website design.

Round stickers



The postcard prints present my Thanos illustration from my portfolio of work, which I believe works well for a promotional item of this size. The bold and sharp detail of the image and the balance of light and dark areas gives a comic-style thickness to the lines, while not having the black overwhelm the printed image. As a postcard print, this illustration creates a natural white border around the image, which further represents the panel of a comic and is appropriate seeing as my Final Major Project is a black-and-white graphic novel.

Glossy laminated postcard prints



Altogether, all three of my promotional items serve as appropriate advertisements that effectively communicate the style of illustration work that I am proficient in, while remaining practical and physical items that can be given out at events or client meetings to promote my practice. By having business cards, stickers, and prints, I have ensured that this promotion can be done through several varied, yet equally professional means. This is important when working to get yourself known as an illustrator within the art industry.



1 comment:

  1. Those are some very cool stickers. I like that it's in black and white since you can see more details with the lines drawn. You know how to draw and could definitely sell these works of art. What a great idea for promotional items!

    Verna Hopkins @ Promosaurus Promotional Products

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