Christmas workshop

For the Christmas workshop, we were given a group task to create seasonal items for a specific shop. Each group would then work towards two outcomes - both of which including reference to the company within the visuals that were to be produced. My group was given the company "CRUSH," a local juice bar specialising in healthy fruit juices, the feel of which had to be reproduced using contemporary typefaces, modern colours and simple, bold imagery.

The first task was to create a seasonal GIF for the company. These are the elements that were referenced and created for our GIF, which represented summery drinks with a Christmas twist.

The second task was to make a pop-up Christmas card in the style of the company. These are the processes my group went through to create the final card design, which includes traditional and digital versions of the card. The card took elements from the seasonal GIF and implemented them into a pop-up advertisement for a drink from "CRUSH," in a scene that mixes summer with winter.

This joint task tested the communication between the two groups on what the visual style of the company should be in both the seasonal GIF and the Christmas card. As both of the final products ended up in similar styles, I believe this was a successful workshop. I learnt how important communication between teams, creating unique designs, and working towards brief deadlines are during this workshop, which are important teachings to take into any professional art environment.