An online presence is important for any creative to have in the modern day because the internet seems to be running our lives, so we have to keep up with the latest ways to communicate and share ideas with other creatives across the world. This has benefits for self-promotion because there are many easy-to-use avenues to promote yourself through as an illustrator. I have chosen to use a few different sites to manage my online presence in the most relevant way possible.
The most obvious way of having an online presence is through a blog or a website that promotes yourself. I have created a site that shows my portfolio of work in an aesthetic that is appropriate to my practice. By having a site, I can quickly update it with new art pieces or projects and have it remain public, which is crucial for artists like me who are short on time.
Social media can be a great hub to promote yourself and there are popular sites where your work could potentially be seen by hundreds of your friends and family, or even potential clients. One of these social media sites that I use is Twitter. The character limit allows for clear and concise project updates or posting latest art images directly to my feed. Another popular site that I use is Facebook. This site allows for more free-form posting and is where a lot of illustrators have personal pages set up for their illustration practices - this is not essential and is not something I wish to replicate.
These are just a few examples of the potential for me to have a large online presence, meaning it is easy to create a large promotional network for me to advertise my artwork. This efficiency in self-promotion is beneficial to any illustrator, as it makes it simple to get your work seen by people who aren't necessarily in the art industry themselves - creating a larger potential audience for the artist.
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