Module Evaluation

This module has taught me how important it is to promote myself as a professional illustrator, as well as how to develop my personal promotional strategy and build a portfolio to properly display my artwork to potential clients. I have learned how to design and create business cards and other promotional materials, and maintain an online presence to expand my sphere of influence.

By researching into how other artist promote themselves and experiencing practice briefs as a group and alone, I have gained insight into how professional illustrators should work, and how to make a name for yourself in the art industry. This is important to understand because it is not easy to be a successful artist if you don't promote yourself so others can see you, as well as making yourself an illustrator that needs to be seen.

However, I am not entirely satisfied with the quality and quantity of work that I selected for my professional portfolio, and this could be put down to needing to attend more personal tutorials to better reflect on feedback and criticisms during each stage of development. I believe this would have improved my work because I could have then changed around and added illustrations to my portfolio with guidance from the tutors - leading to a more effective and presentable collection of work.

Overall, I am pleased with the amount of important aspects I have learned to being a professional illustrator, as well as being satisfied with the research I have conducted into self-promotion through an online presence and promotional materials. Although, I am displeased with the final outcome of my portfolio of work and my lack of interaction with the tutors. It is important for me to recognise these things because it shows me what I believed went well and how I can improve myself as a professional in the future.