Personal Promotional Strategy

When promoting myself as a professional illustrator, I will use various methods to advertise my work and myself as an artist. This would range from online exposure to real world interaction with people who may be interested. These methods include promoting my work on a dedicated website, using physical promotional items, and attending specialised art events to network with other artists.


One of the most effective methods of self-promotion would be through my blog site and social media. By having an online presence, it makes getting your work out there easy and can lead to feedback and communication with clients. It is easy to see if people like your work on social media and so you can understand what works and what doesn't when promoting your art.


I will also use my promotional items to give potential clients a preview of the work I offer, as well as something to take with them and remember me by as an illustrator. This will be done through the use of free business cards, stickers and prints. These items are effective at catching attention and giving a lasting impression as they are physical materials with my information on them.


Another method of promoting my work is through illustration fairs or art events where I can not only network with other artists, but advertise my own practice to potential clients through discussion or showing them my portfolio. This method is more intimate and challenging for me, but it might lead to more favourable results than through other methods.


Overall, I believe my personal promotional strategy will help me to promote my image as a professional illustrator and assist me in getting work or clients after university. This would make it easier for me to improve my illustrative work and have further outreach into various creative fields.